December 20, 2024
2024 flew by in the blink of an eye! We've been anything but idle and can look back on a year full of innovation and achievements that we're incredibly proud of. In this blog, we take you through our highlights!
Let's start with our products.
In 2024, we made many improvements to our products. Internally, we optimized our workflow. For instance, we developed a brand book for each product to ensure consistent branding and set up Figma design variables to make the design process faster and more efficient. We've also made significant strides in the backend by utilizing AI to automatically organize data and make decisions based on unstructured data. Thanks to these improvements, we can now upgrade our products faster and more effectively!
ParkMyBike
This year, we took Fietskluizen to an international level, and the result is ParkMyBike! We launched a brand new app, added support for bike garages and new locks, and developed our own hardware to for larger locker systems. Providers can now also provide subscriptions for users. We’re actively in talks with international partners and have many exciting developments coming, such as our own ParkMyBike BLE Controller!
nummi
For nummi, we made significant improvements for both users and ourselves. We added Ad Mob mediation to make displaying ads easier, and for those who prefer an ad-free experience, we introduced new subscriptions within the app. We also completely redesigned the website to introduce even more people to our fun community. And this is just the beginning! Who knows, maybe you'll be the one earning streaks or topping our new leaderboard in 2025!
OmgevingsAlert
Our real highlight for OmgevingsAlert was achieving Status A for accessibility on our iOS app (soon to be followed by the Android app!). We also added AI summaries, making it even easier for people to understand the meaning of governmental announcements for them. The website has been redesigned so that municipalities, residents, and real estate professionals can immediately see what OmgevingsAlert (Pro) can offer them. And as if that wasn’t enough, we launched OverUwBuurt, where residents can find announcements by city, region, or neighborhood. Since October, we've already reached 25,000 active users, thanks in part to SEO improvements!
Poopon
Now, Poopon! We’ve incorporated AI for automatic price recognition so users can instantly see the latest deals. We also significantly improved the website with new filters for diaper types, shops, and sizes, faster navigation, and better findability through improved SEO. Furthermore, we've expanded our offerings with affiliate partners like PLUS NL, BigGreenSmile, Pink And Blue, and Babydrogist.nl. And 2025 has even more partnerships in store!
Other developments
For NL-Alarm, we developed an App Clip for iOS and an Instant App for Android, allowing users to view an NL-Alert without needing to install the app. Thanks to a smart ‘upgrade flow’, your data stays synchronized even without internet, should you install the app later. We also launched two new products: Dreamworld, where users can customize the tone, language, and titles of their chat experiences, and Innoverte, a quoting software that lets you quickly and easily create and manage quotes.
New marketing
Our marketing department got a significant boost this year, thanks to Julia, our new online marketeer! We revamped our marketing strategies, with separate social media channels for each product (even TikTok!) and a packed content calendar. Highlights included influencer marketing for Poopon, in-app holiday campaigns for nummi, and sales campaigns for OmgevingsAlert and ParkMyBike via ContactOut.
And then, our clients!
In 2024, we worked hard to keep our clients' software smooth, secure, and up-to-date. From updating dependencies to cleaning up outdated libraries, we tackled even the smallest bugs. And of course, we made sure we comply with the latest EU, Apple, and Google regulations. Ultimately, it's all about one thing: apps that simply work, without the hassle!
But it wasn’t just behind the scenes – 2024 was also packed with amazing highlights and upgrades for our clients. For example, with 24Baby, we won the 'App of the Year' award for the third time in the Health & Lifestyle category! We also released useful updates, such as a checklist for new parents.
Additionally, we launched MEDDIC, a medical learning platform to support their courses. With version 1.2, we made the user experience for medical professionals even better. Staying in the medical sector, we gave the TRC Pharmacology app a major upgrade so pharmacology students and professionals now have offline access and can more easily search for articles.
And if that wasn't enough, we also launched the NL-Alert Actueel webpage in collaboration with the Dutch government and commissioned by one2many. This allows people to quickly and clearly get an overview of all NL-Alerts. The first official test message was successfully processed by the system on December 2nd – a major milestone!
2025, here we come!
2024 was a great year full of highlights, but we have so many more plans for 2025. We can’t wait to hit the ground running!
